Did you know...
51% of Americans surveyed admit to lying about money. 82% want to keep money a private topic — especially their savings and earnings.
56% of today’s teens surveyed are already worried about money. Only 40% of adults felt the same growing up.
43% of Americans surveyed struggle to align their goals to money strategies. 80% want to learn new ways to manage money.
79% of Americans surveyed want to make money story changes. 79% want their bank to help them set money goals.
Good intentions
Nearly all Americans (90%) want to align their values with how they use money, and four out of five want to be more intentional about their spending.
“Our values and how we use our money has to line up. It's like your money is your belief system.” — 56-year-old in one-on-one interview
Eager to learn
All generations — young and old — would like to understand new ways of thinking about and managing money.
“I want to have my own money and know how to spend it, without relying on my parents to make those decisions for me. Almost like a freedom.” — 17-year-old in one-on-one interview
