Investing choices should put your mind at ease

Not overwhelm you

Having options is great. But having too many can leave you unsettled, especially when it
comes to investing your hard-earned money.

Having options is great. But having too many can leave you unsettled, especially when it comes to investing your hard-earned money.

The best path is your path

How you reach your goals is uniquely personal, so you can choose the option from among our three simple ways to invest that feels most comfortable.

Table showing different Wells Fargo investing products
  Do-it-yourself investing*

WellsTrade®

Automated investing*

Intuitive Investor®

Dedicated financial advisor
 
Open an account* Sign on to begin* Get a free consultation

Investing preference

Make my own trades.

Technology handles it for me.

Get personalized guidance from a financial advisor.

How it works

Trade stocks, exchange-traded funds (ETFs), and mutual funds online on your own.

Answer a few questions to find a portfolio. Investments monitored daily and rebalanced as needed.

Work with an advisor for goal-based planning and to create a portfolio tailored to your needs.

Investing

No minimum

$500

$100,000 to start. Overall relationship of $250,000.

Fees

$0 per online stock & ETF tradesFootnote1

0.35% annual advisory fee (discounts available)Footnote2

Discuss fees/pricing with advisor

Access to research

Yes

Yes

Yes

Open an account*


Learn more

Sign on to begin*


Learn more

Get a free consultation


Learn more

*If you’re not currently a Wells Fargo customer, please call 1-866-522-0459 to get started.

The best path is your path

How you reach your goals is uniquely personal, so you can choose the option from among our three simple ways to invest that feels most comfortable.

Do-it-yourself investing*

WellsTrade®

Automated investing*

Intuitive Investor®

Dedicated financial advisor
 
Open an account* Sign on to begin* Get a free consultation

Investing preference

Make my own trades.

Technology handles it for me.

Get personalized guidance from a financial advisor.

How it works

Trade stocks, exchange-traded funds (ETFs), and mutual funds online on your own.

Answer a few questions to find a portfolio. Investments monitored daily and rebalanced as needed.

Work with an advisor for goal-based planning and to create a portfolio tailored to your needs.

Investing

No minimum

$500

$100,000 to start. Overall relationship of $250,000.

Fees

$0 per online stock & ETF trades1

0.35% annual advisory fee (discounts available)2

Discuss fees/pricing with advisor

Access to research

Yes

Yes

Yes

Open an
account*

Learn more

Sign on to
begin*

Learn more

Get a free
consultation

Learn more

*If you’re not currently a Wells Fargo customer, please call 1-866-522-0459 to get started.