Invest your way

Discover investment options that match your financial goals and personal
comfort level.

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Table showing different Wells Fargo investing products
  Do-it-yourself investing*

WellsTrade®

Open an
account
Automated investing*

Intuitive Investor®

Sign on to
begin
Work with a team of

Solutions financial advisors

Get started 
Work with a dedicated

financial advisor

Get a free
consultation
 

Investing preference

Make my own trades.

Technology handles it for me.

Work with a phone-based team of financial advisors.

Get personalized guidance from a financial advisor.

Investing minimum

No minimum

$500

$25,000

$100,000 to start. Overall relationship of $250,000.

How it works

Trade stocks, exchange-traded funds, mutual funds and more on your own.

Answer a few questions to match with a portfolio — we’ll monitor daily and rebalance as needed.

Meet by phone to discuss goal-based planning and investing objectives.

Get one-on-one personalized guidance and goal-based planning from your dedicated advisor.

Fees

$0 per online trade & ETF tradesFootnote1

0.35% annual advisory feeFootnote2
(discounts available)Footnote3

0.60% annual advisory feeFootnote4,Footnote5 (discounts available)Footnote3

Discuss fees with your advisor

Access to research

Yes

Yes

Yes

Yes

Open an
account
Learn more

Sign on to
begin
Learn more

Get startedLearn more

Get a free
consultation
Learn more

*If you’re not currently a Wells Fargo customer, please call 1-866-522-0459 to get started.