Automated investing just got easier

Just $500 to get started, automatic rebalancing, and access to financial advisors.

Sign on to begin
Sign on to begin

Intuitive Investor® offers:

A simple sign up and just $500 to begin

A choice of portfolios from globally diversified to sustainability focused

Access to financial advisors when you have questions

Transcript for video

Investment and Insurance products: NOT FDIC Insured | No Bank Guarantee | May Lose Value.

It's finally arrived in automated investing. Easier changes everything. Easier starts with less. Opening an account takes only $500. Easier looks out for you. Monitoring your portfolio daily. Easier knows you better. Creating portfolios with you in mind. Easier puts it together. All your accounts in one place. Easier cares about your vision for the future. Offering sustainability focused portfolios. Easier has financial advisors. Helping you when you need it. Easier welcomes you. Starting takes a few minutes. Now you're ready. Ready for the new Intuitive Investor®.

An investment's social policy could cause it to forgo opportunities to gain exposure to certain industries, companies, sectors or regions of the economy which could cause it to underperform similar investments that do not operate under a social policy. There are many factors to take into consideration when choosing an investment portfolio and ESG data is only one component to potentially consider.

Wells Fargo Advisors is a trade name used by Wells Fargo Clearing Services, LLC (WFCS) and Wells Fargo Advisors Financial Network, LLC, Members SIPC, separate registered broker-dealers and non-bank affiliates of Wells Fargo & Company. Intuitive Investor® accounts are offered through WFCS.

© 2022 Wells Fargo Clearing Services, LLC. CAR-0222-02120

How it works



a few questions, pick an investment style, and get your professionally-designed portfolio recommendation.



your account with $500 or more and build your portfolio by setting up recurring contributions.



and let the technology go as it monitors your account daily, automatically rebalancing as needed.

What’s included

Daily portfolio monitoring and rebalancing as needed

Access to live financial advisors for any questions you may have

Professionally-managed portfolios for a low annual advisory fee of 0.35% (discounts available)1,2

Estimate your annual fee by moving the slider below

Initial investment
Per quarter estimated fee3

Portfolios tailored to you

Choose a risk/return level you’re comfortable with, from conservative to aggressive. Explore portfolio options based on your investment style ranging from globally diversified to sustainability focused.

Sustainability focused portfolios

Consists of global investments influenced by Environmental, Social & Governance (ESG) standards with the intent of creating a positive impact on society.4

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Globally diversified portfolios

Balances risk and reward by investing in domestic and foreign markets.

View answers to common questions

Visit our FAQs